Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments
Article in Asia Pacific Journal of Marketing and Logistics (September 2023)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Article in Asia Pacific Journal of Marketing and Logistics (September 2023)
Article in Evidence-based HRM a Global Forum for Empirical Scholarship (July 2023)
Article in Frontiers in Public Health (September 2022)