International Marketing of Higher Education
Palgrave Macmillan US
Chapter title |
The Role of International Marketing in Higher Education
|
---|---|
Chapter number | 1 |
Book title |
International Marketing of Higher Education
|
Published by |
Palgrave Macmillan US, September 2016
|
DOI | 10.1057/978-1-137-54291-5_1 |
Book ISBNs |
978-1-137-54290-8, 978-1-137-54291-5
|
Authors |
Terry Wu, Vik Naidoo |
Editors |
Terry Wu, Vik Naidoo |
Country | Count | As % |
---|---|---|
Unknown | 23 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 13% |
Lecturer | 2 | 9% |
Researcher | 2 | 9% |
Student > Bachelor | 2 | 9% |
Student > Master | 2 | 9% |
Other | 2 | 9% |
Unknown | 10 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 26% |
Social Sciences | 2 | 9% |
Unspecified | 1 | 4% |
Psychology | 1 | 4% |
Design | 1 | 4% |
Other | 0 | 0% |
Unknown | 12 | 52% |