Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
Role of Anti-Brand Websites on Brand Image
|
---|---|
Chapter number | 27 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_27 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Mana Farshid, Leila Ashrafi, Åsa Wallström, Anne Engström, Farshid, Mana, Ashrafi, Leila, Wallström, Åsa, Engström, Anne |
Editors |
Krzysztof Kubacki |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 18% |
Student > Doctoral Student | 1 | 9% |
Lecturer | 1 | 9% |
Student > Ph. D. Student | 1 | 9% |
Researcher | 1 | 9% |
Other | 0 | 0% |
Unknown | 5 | 45% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 36% |
Computer Science | 1 | 9% |
Sports and Recreations | 1 | 9% |
Unknown | 5 | 45% |