Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
An Investigation of Effective Advertising Strategies for Recruiting Long Haul Truck Drivers
|
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Chapter number | 128 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_128 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Carol C. Bienstock, Marla Royne Stafford, Bienstock, Carol C., Stafford, Marla Royne |
Editors |
Krzysztof Kubacki |