Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
The Impact of Process Versus Outcome Simulation on Information Search Behaviors of Online Reviews
|
---|---|
Chapter number | 150 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_150 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Carlin Nguyen, Nguyen, Carlin |
Editors |
Krzysztof Kubacki |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Engineering | 1 | 50% |
Unknown | 1 | 50% |