Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective
|
---|---|
Chapter number | 197 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_197 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Valéry Bezençon, Bezençon, Valéry |
Editors |
Krzysztof Kubacki |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 20% |
Unknown | 4 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 20% |
Unknown | 4 | 80% |