Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
A Predictive Model for Affective, Cognitive and Behavioral Consumers’ Reactions to Product-Harm Crises: Applying Product Involvement, Product Type and Crisis Response Strategies
|
---|---|
Chapter number | 202 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_202 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Chryssoula Rouvaki, Ioannis Assiouras, George Siomkos, Rouvaki, Chryssoula, Assiouras, Ioannis, Siomkos, George |
Editors |
Krzysztof Kubacki |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 25% |
Student > Doctoral Student | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Unknown | 2 | 50% |