Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
I’M Lovin’ it: The Salience of Mcdonald’s Logo, Slogans and Colors on Children
|
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Chapter number | 219 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_219 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Anjali Bal, Amanda J. Allen, Leyland F. Pitt, Pierre Berthon, Bal, Anjali, Allen, Amanda J., Pitt, Leyland F., Berthon, Pierre |
Editors |
Krzysztof Kubacki |
Country | Count | As % |
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Unknown | 1 | 100% |
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Lecturer | 1 | 100% |
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Arts and Humanities | 1 | 100% |