What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
Article in Journal of Advertising Research (August 2024)
The most recent citing publications are shown below. View all 23 publications that cite this research output on Dimensions.
Article in Journal of Advertising Research (August 2024)
Article in i-Perception (July 2024)
Article in ACM Computing Surveys (June 2024)