Nostalgia in the entertainment industry: the case of Pokémon Go and The Little Mermaid
Article in Redmarka Revista de Marketing Aplicado (June 2024)
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Repeating my Workouts or Exploring new Activities? A Longitudinal Micro-Randomized User Study for Physical Activity Recommender Systems
Conference proceeding (June 2024)
Unveiling promotion-induced variety-seeking: the roles of various types of promotional rewards and shopping motivations
Article in Marketing Intelligence & Planning (June 2024)