How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Article in Physical Culture and Sport Studies and Research (July 2023)
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Article in Physical Culture and Sport Studies and Research (July 2023)
Article in Current Psychology (November 2022)
Article in JOURNAL SPORT AREA (December 2021)