When consumers have difficulty understanding ads: How technical language lowers purchase intention
Article in Journal of Consumer Behaviour (September 2023)
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Article in Journal of Consumer Behaviour (September 2023)
Article in Jurnal Ilmu Komunikasi (September 2023)
Article in BISMA (Bisnis dan Manajemen) (May 2023)