How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement
Article in Asia Pacific Journal of Marketing and Logistics (April 2024)
The most recent citing publications are shown below. View all 7 publications that cite this research output on Dimensions.
Article in Asia Pacific Journal of Marketing and Logistics (April 2024)
Article in Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration (December 2023)
Article in Annals of Operations Research (September 2023)