How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity
Article in Journal of Theoretical and Applied Electronic Commerce Research (March 2024)
The most recent citing publications are shown below. View all 7 publications that cite this research output on Dimensions.
Article in Journal of Theoretical and Applied Electronic Commerce Research (March 2024)
Article in Kybernetes (March 2024)
Book chapter in Advances in Marketing, Customer Relationship Management, and E-Services (March 2024)