Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends
Article in Cogent Business & Management (July 2024)
The most recent citing publications are shown below. View all 19 publications that cite this research output on Dimensions.
Neuromarketing for Healthy Eating and Disease Prevention
Book chapter in Advances in Medical Diagnosis, Treatment, and Care (June 2024)
The Application of AI in Neuromarketing
Book chapter in Advances in Marketing, Customer Relationship Management, and E-Services (June 2024)