Interdisciplinary Perspectives in Data-Driven Marketing
Book chapter in Advances in Marketing, Customer Relationship Management, and E-Services (July 2024)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Book chapter in Advances in Marketing, Customer Relationship Management, and E-Services (July 2024)
Monograph (November 2023)
Article in Sustainability (December 2022)