The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets

Why are global brands so strong? Consumers from developing markets such as India are willing to pay more for global brands over local brands: https://t.co/9Y2b2K90EO #culture #marketingtwitter #globalbrands https://t.co/8tprimw8TO

New JIM article available: "The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets" Read it here: https://t.co/JgMeQNWAhr https://t.co/tuj0ySzqHK

RT @LUBSMarkDiv: 1. "The Global/Local Product Attribute: Decomposition, Trivialization and Price Tradeoffs in Emerging and Developed Market…

1. "The Global/Local Product Attribute: Decomposition, Trivialization and Price Tradeoffs in Emerging and Developed Markets", published in Journal of International Marketing (@ama_journals) by @Basil_Davvetas, Charalampos (Babis) Saridakis and colleagues.