Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions
Article in Electronic Commerce Research and Applications (September 2024)
The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.
Article in Electronic Commerce Research and Applications (September 2024)
Book chapter in Advances in Business Strategy and Competitive Advantage (August 2024)
Book chapter in Lecture Notes in Computer Science (June 2024)