Digital and Sustainable Transformations in a Post-COVID World
Springer International Publishing
Chapter title |
Marketing Strategy in MSMEs Facing the Covid-19 Pandemic
|
---|---|
Chapter number | 13 |
Book title |
Digital and Sustainable Transformations in a Post-COVID World
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-16677-8_13 |
Book ISBNs |
978-3-03-116676-1, 978-3-03-116677-8
|
Authors |
Gloria Leticia López-Salazar, Rubén Molina-Sánchez, Alejandra López-Salazar, López-Salazar, Gloria Leticia, Molina-Sánchez, Rubén, López-Salazar, Alejandra |
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 3 | 33% |
Unspecified | 1 | 11% |
Unknown | 5 | 56% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 22% |
Unspecified | 1 | 11% |
Economics, Econometrics and Finance | 1 | 11% |
Unknown | 5 | 56% |