Marketing strategies used for alternative protein products sold in Australian supermarkets in 2014, 2017, and 2021

Overview of attention for article published in Frontiers in Nutrition, December 2022

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Average Attention Score compared to outputs of the same age
Above-average Attention Score compared to outputs of the same age and source (62nd percentile)

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twitter: 2 X users

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Readers on

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Summary X Dimensions citations

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 3,845 followers.

RT @GrainsLegumesNC: Marketing plays an important role in consumers’ perceptions and acceptance of new foods. The purpose of this study was…

12 Jan 2023

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Marketing plays an important role in consumers’ perceptions and acceptance of new foods. The purpose of this study was to investigate the marketing strategies used for alternative protein products available in Australia https://t.co/nIR40eeRmA

09 Jan 2023

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