Opportunities and Challenges of Marketing 5.0
Book chapter (March 2024)
The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.
Trend-Chasing Versus Minimalism: Selling Fewer, Better Products to Fashion-Sensitive Customers
Article in Production and Operations Management (March 2024)
Time-based multiple pricing policy in a supply Chain with perishable products under bilateral asymmetric information
Article in Journal of Industrial and Management Optimization (January 2024)