Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm

Overview of attention for article published in Frontiers in Psychology, February 2023

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New Research: Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm https://t.co/rR7HpOdQgh #Psychology #Psych

01 Feb 2023

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