Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing
Article in Journal of Research in Marketing and Entrepreneurship (July 2024)
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Article in Journal of Research in Marketing and Entrepreneurship (July 2024)
Article in The International Journal of Management Education (March 2024)
Article in International Small Business Journal Researching Entrepreneurship (August 2023)