Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model
Article in Psychology and Marketing (July 2024)
The most recent citing publications are shown below. View all 7 publications that cite this research output on Dimensions.
Symmetric and asymmetric modeling to boost customers’ trustworthiness in livestreaming commerce
Article in Current Psychology (July 2024)
Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type
Article in Journal of Retailing and Consumer Services (July 2024)