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The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness

Overview of attention for article published in Frontiers in Psychology, February 2023
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (69th percentile)
  • High Attention Score compared to outputs of the same age and source (87th percentile)

Mentioned by

twitter
2 X users
wikipedia
1 Wikipedia page

Citations

dimensions_citation
26 Dimensions

Readers on

mendeley
100 Mendeley
Summary X Wikipedia Dimensions citations
So far, Dimensions has found 26 publications that cite this research output.

26

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