Vividness, narrative transportation, and sense of presence in destination marketing: empirical evidence from augmented reality tourism
Article in Asia Pacific Journal of Tourism Research (July 2024)
The most recent citing publications are shown below. View all 21 publications that cite this research output on Dimensions.
Article in Asia Pacific Journal of Tourism Research (July 2024)
Article in Journal of Global Marketing (July 2024)
Article in Journal of Consumer Behaviour (June 2024)