You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The Moderating Effect of Store Image on the Relationship Between Private Label Naming Strategy and Perceived Risk
|
---|---|
Chapter number | 15 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-031-06581-1_15 |
Book ISBNs |
978-3-03-106580-4, 978-3-03-106581-1
|
Authors |
Stoppacher, Lukas, Foscht, Thomas, Eisingerich, Andreas |