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Mendeley readers
Chapter title |
Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review
|
---|---|
Chapter number | 23 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-031-06581-1_23 |
Book ISBNs |
978-3-03-106580-4, 978-3-03-106581-1
|
Authors |
Girotto, Michele, Moro, Mª Luisa Solé, Irurita, Ana Maria Argila |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 10% |
Professor | 1 | 10% |
Unknown | 8 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Linguistics | 1 | 10% |
Business, Management and Accounting | 1 | 10% |
Unknown | 8 | 80% |