Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry

Overview of attention for article published in Frontiers in Psychology, June 2022

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dimensions_citation: 5 Dimensions

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mendeley: 47 Mendeley

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So far, Dimensions has found 5 publications that cite this research output.

5

The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.

Affinity in Adversity: Examining Brand Love and Online Customer Engagement in the Restaurant Industry

Article in Tourism & Management Studies (September 2024)

An Examination of the Linkages among Website Characteristics, Brand Love, and Word of Mouth in the Airline Industry

Article in Transport Economics and Management (September 2024)

How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement

Article in Asia Pacific Journal of Marketing and Logistics (April 2024)

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