Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type
Article in BRQ Business Research Quarterly (April 2024)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
TOWARDS A CHARACTERIZATION OF NARRATIVE COGNITION: EEG METRICS FOR CONTINUOUS NARRATIVE TRAJECTORIES
Article (January 2024)
Exploring the Neural Processes behind Narrative Engagement: An EEG Study
Article in eNeuro (July 2023)