Is sustainable certification's ability to combat greenwashing trustworthy?

Overview of attention for article published in Frontiers in Sustainability, May 2023

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#25 of 490)
High Attention Score compared to outputs of the same age (92nd percentile)
High Attention Score compared to outputs of the same age and source (92nd percentile)

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news: 3 news outlets

twitter: 3 X users

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So far, Altmetric has seen 3 news stories from 3 outlets.

How brands can exploit green certification

Eco Business, 01 Oct 2024

At the supermarket, a shopper carefully studies a label, thinking, “This product has a certification.

Waka Kotahi exaggerated how 'green' Transmission Gully is

Newshub, 05 Dec 2023

Transmission Gully in Te Whanganui a Tara/Wellington. Photo credit: RNZ / Angus Dreaver.

Transmission Gully wrongly claiming international accreditation for sustainability - certifier

Radio New Zealand , 04 Dec 2023

Transmission Gully Photo: RNZ / Angus Dreaver Waka Kotahi has been making exaggerated claims about how 'green' its highways are.

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