Airline brand management: A practical perspective to brand management in the airline industry

Overview of attention for article published in Research in Transportation Business & Management, August 2023

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Above-average Attention Score compared to outputs of the same age (58th percentile)
Good Attention Score compared to outputs of the same age and source (66th percentile)

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Citations

dimensions_citation: 1 Dimensions

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mendeley: 49 Mendeley

Summary X Dimensions citations

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Investigating brand image and brand trust in airline service: Evidence of Korean Air

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