Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework
Article in Journal of Travel Research (August 2024)
The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.
Article in Journal of Travel Research (August 2024)
Article in Wiley Interdisciplinary Reviews Data Mining and Knowledge Discovery (July 2024)
Article in Marketing Intelligence & Planning (May 2024)