💡Diese Studie untersucht den Verbrauchertrend zu minimalistischen Verpackungen bei Konsumgütern. 👉🏼Link (DOI): https://t.co/pXt3j2tjtJ . . #markterfolg #academicresearch #customerexperience #design https://t.co/gB25ACNsjk
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シンプル(vs. 複雑)なパッケージ→より少ない成分推論(few-ingredients inferences)→より純度のある製品知覚(perceived product purity)→WTP増。 / Ton et al. (2023). Journal of Marketing. https://t.co/ndiEHHltFO
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New JM article available: "Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products" Read it here: https://t.co/3dG4ojCKSq https://t.co/1XNIku78FN
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Scientific research by Lan Anh N. Ton, Rosanna K. Smith, and Julio Sevilla: https://t.co/Gt25IoHg45