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🎓 « What we do not know about advergames: a literature review » https://t.co/VzfkyJDvGC
🎓 « What we do not know about advergames: a literature review » https://t.co/VzfkyJDvGC
New Research: What we do not know about advergames: a literature review: Introduction This study presents the findings of a systematic literature review on the academic study of advergames. The evolution of the marketing paradigm has recently opened new…