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Communication Design and Branding

Overview of attention for book
Cover of 'Communication Design and Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Mapping Out the Narrative Dimensions of Visual Identities: A Typological Classification
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    Chapter 2 Principles for the Design of Brand Marks
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    Chapter 3 Dynamic Visual Identities: Fundamental Principles of Their Design
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    Chapter 4 Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina
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    Chapter 5 Certification of Vegan and Vegetarian Products: V-Label’s Redesign
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    Chapter 6 A Product-Application-Based Residential Cooling System with Zero Emission
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    Chapter 7 Exploring Racial Diversity in Fashion Brand Advertising: An Instagram-Based Study of Three Prominent Brands
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    Chapter 8 “So that Kyoto Will Always Remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto City
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    Chapter 9 What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science
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    Chapter 10 Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster
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    Chapter 11 Between the Experience and the Image of the City: ‘New Babylon’ and ‘Learning from Las Vegas’ as Paradigmatic Cases
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    Chapter 12 Destination Image Through TripAdvisor´s Reviews Analysis
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    Chapter 13 Hospitality Branding: Expressing the Brand Through Design and Transferable Experiences
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    Chapter 14 Legacy of the Reactivation: Communication and Media at the Service of the Business Movement and Resilience to the COVID-19 Pandemic in Spain
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    Chapter 15 Effects of Animation Types on Visual Search Behavior: A Study on Mobile Icon Search
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    Chapter 16 Impact of the E-brand on the Consumer's E-trust, Reliance and Resistance Towards the Chatbot
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    Chapter 17 Speculative for Strategic Design
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    Chapter 18 The Existing Gap Between Design Management and Management—Contributions on How to Bridge It Successfully
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    Chapter 19 The Conceptual Design Framework for XR Marketing
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    Chapter 20 Impact of Social Media on Large Scale Enterprises
Attention for Chapter 7: Exploring Racial Diversity in Fashion Brand Advertising: An Instagram-Based Study of Three Prominent Brands
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Citations

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Summary Dimensions citations
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Chapter title
Exploring Racial Diversity in Fashion Brand Advertising: An Instagram-Based Study of Three Prominent Brands
Chapter number 7
Book title
Communication Design and Branding
Published by
Springer, Cham, January 2023
DOI 10.1007/978-3-031-35385-7_7
Book ISBNs
978-3-03-135384-0, 978-3-03-135385-7
Authors

Martins, Lara, Martins, Nuno, Pereira, Leonardo, Raposo, Daniel

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 5 50%
Unknown 5 50%
Readers by discipline Count As %
Computer Science 4 40%
Engineering 1 10%
Unknown 5 50%

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