Transmedia Brand Storytelling
Springer Nature Singapore
Chapter title |
Transmedia Brand Storytelling—Immersive Campaign Experiences from Theory to Practice
|
---|---|
Chapter number | 1 |
Book title |
Transmedia Brand Storytelling
|
Published by |
Palgrave Macmillan, Singapore, January 2023
|
DOI | 10.1007/978-981-99-4001-1_1 |
Book ISBNs |
978-9-81-994000-4, 978-9-81-994001-1
|
Authors |
Sutherland, Karen E., Barker, Richie |