Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity

Overview of attention for article published in Journal of Enterprise Information Management, November 2023

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Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity Kamel, M.A. (2023), Journal of Enterprise Information Management, Vol. 36 No. 6, pp. 1727-1749. https://t.co/c41x95hpmp

24 Nov 2023

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