Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand
Article in Journal of Global Marketing (February 2024)
The most recent citing publications are shown below. View all 15 publications that cite this research output on Dimensions.
The Sound of Emotional Prosody: Nearly 3 Decades of Research and Future Directions.
Article in Perspectives on Psychological Science (January 2024)
Personality Traits Conveyed by Hard Sell and Soft Sell Voices in France
Book chapter in European Advertising Academy (April 2023)