Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA

Overview of attention for article published in Frontiers in Communication, February 2024

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New Research: Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA: Live streaming has gained substantial significance in the e-commerce realm, attracting the attention of… htt

16 Feb 2024

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