Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues

Overview of attention for article published in Journal of Consumer Research, March 2024

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Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues https://t.co/IbVb6ihKcb

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