E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
Springer Nature Switzerland
Chapter title |
Research on the Influence of Knowledge Marketing Characteristics on Consumer Stickiness in E-commerce Live Broadcasting: The Mediating Role of Flow Experience
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Chapter number | 20 |
Book title |
E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
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Published in |
Lecture Notes in Business Information Processing, January 2024
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DOI | 10.1007/978-3-031-60264-1_20 |
Book ISBNs |
978-3-03-160263-4, 978-3-03-160264-1
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Authors |
Han, Lei, Xiong, Ying |
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Unknown | 1 | 100% |
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Unspecified | 1 | 100% |
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Unspecified | 1 | 100% |