HCI in Business, Government and Organizations
Springer Nature Switzerland
Chapter title |
Exploring the Impact of Virtual Influencers on Social Media User’s Purchase Intention in Germany: An Empirical Study
|
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Chapter number | 8 |
Book title |
HCI in Business, Government and Organizations
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Published by |
Springer, Cham, January 2024
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DOI | 10.1007/978-3-031-61315-9_8 |
Book ISBNs |
978-3-03-161314-2, 978-3-03-161315-9
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Authors |
Zaharia, Silvia, Asici, Jasmin |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Researcher | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Economics, Econometrics and Finance | 1 | 33% |
Unknown | 1 | 33% |