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Timeline
Chapter title |
Characteristics and Relationships of Consumer Individual Demographics Regarding TV Commercial Advertising Effectiveness
|
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Chapter number | 11 |
Book title |
Human Interface and the Management of Information
|
Published by |
Springer, Cham, January 2024
|
DOI | 10.1007/978-3-031-60125-5_11 |
Book ISBNs |
978-3-03-160124-8, 978-3-03-160125-5
|
Authors |
Aguni, Seira, Asahi, Yumi |