Does anyone have newer studies on this? Esp. on the below part? "Consumers exhibit greater helping on a subsequent, more meaningful task after providing an initial private (vs. public) display of token support for a cause." https://t.co/RaA20RhPgQ
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Sources: 1. Kristofferson, Kirk, et al. “The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action.” Journal of Consumer Research, vol. 40, no. 6, 2014, pp. 1149–1166. JSTOR, JSTOR, http
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Slacktivism: token support doesn't lead to meaningful action (study: https://t.co/eRjUpkQEAJ)
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