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Advertising in the Age of Persuasion

Overview of attention for book
Cover of 'Advertising in the Age of Persuasion'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 “Persuaders in the Public Interest”
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    Chapter 3 “Miracle, U.S.A.”
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    Chapter 4 The Brand Names Foundation’s “Worthwhile Community Activity”
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    Chapter 5 “Advertising—A New Weapon in the Worldwide Fight for Freedom”
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    Chapter 6 Saving the World through Religious Revival
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    Chapter 7 “The Crusade for Freedom”
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    Chapter 8 One Nation, One World with Television
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    Chapter 9 “The Conscience of America” and “The Arsenal of Persuasion”
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    Chapter 10 Conclusion
Attention for Chapter 9: “The Conscience of America” and “The Arsenal of Persuasion”
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Summary
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Chapter title
“The Conscience of America” and “The Arsenal of Persuasion”
Chapter number 9
Book title
Advertising in the Age of Persuasion
Published by
Palgrave Macmillan, New York, January 2011
DOI 10.1057/9780230339644_9
Book ISBNs
978-1-349-29768-9, 978-0-230-33964-4
Authors

Dawn Spring

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