The Idea Writers

Overview of attention for book

Cover of 'The Idea Writers'

Table of Contents

Attention for Chapter 3: The Storytellers

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Citations

dimensions_citation: 3 Dimensions

Summary Dimensions citations

So far, Dimensions has found 3 publications that cite this research output.

3

The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.

Handbook of Research on Narrative Advertising

Monograph (January 2019)

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Article in Marketing Science (January 2016)

When innovation met renovation: back to the future of branding

Article in Marketing Intelligence & Planning (August 2015)

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