Social Media Marketing
Springer Berlin Heidelberg
Chapter title |
Consumer Revolt and the Rising Cost of Defection
|
---|---|
Chapter number | 4 |
Book title |
Social Media Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 2010
|
DOI | 10.1007/978-3-642-13299-5_4 |
Book ISBNs |
978-3-64-213298-8, 978-3-64-213299-5
|
Authors |
Eric Anderson |
Country | Count | As % |
---|---|---|
Germany | 1 | 14% |
Unknown | 6 | 86% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 29% |
Professor | 1 | 14% |
Lecturer > Senior Lecturer | 1 | 14% |
Student > Ph. D. Student | 1 | 14% |
Student > Master | 1 | 14% |
Other | 0 | 0% |
Unknown | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 57% |
Computer Science | 2 | 29% |
Unknown | 1 | 14% |