Research and Evaluation of Multi-Sensory Design of Product Packaging Based on VR Technology in Online Shopping Environment
Article in Applied Sciences (September 2024)
The most recent citing publications are shown below. View all 30 publications that cite this research output on Dimensions.
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Article in Journal of Theoretical and Applied Electronic Commerce Research (May 2024)
Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm
Article in PLOS ONE (November 2023)