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Timeline
Mendeley readers
Chapter title |
Anticipating the Effects of Marketing Communication: A Neuroeconomic Framework for Marketing Purposes
|
---|---|
Chapter number | 5 |
Book title |
Handbuch Sozialtechniken der Kommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-05262-1_5-1 |
Book ISBNs |
978-3-65-805262-1
|
Authors |
Steffen Schmidt, Klaus-Peter Wiedmann, Philipp Reiter, Christina Kurlbaum, Schmidt, Steffen, Wiedmann, Klaus-Peter, Reiter, Philipp, Kurlbaum, Christina |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 20% |
Student > Postgraduate | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 2 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Linguistics | 1 | 20% |
Unknown | 2 | 40% |